Read The Play approached us back in 2017 to help them launch their social media sharing campaign aiming to raise awareness of the alarming statistic that in Australia, each year, one in four young people suffer from a mental health problem.
The campaign was targeted toward young people interested in grass roots sports and parents who had children aged 13-17 years.
The campaign ran for the course of one month throughout June 2017. The campaign encouraged a network of ambassadors, celebrities, sporting clubs and the general public to take a photo with four fingers raised, with one finger that has either tape or a band aid around it, representing the one-in-four statistic.
Social media posts required the default message line, the #1in4RTP hastag, and required the sharer to tag two friends to advance the movement.