The results were clear – the campaign went viral! Receiving over 570K ad impressions, reaching over 170K people and achieving over 3.3K link clicks.
13-17 year olds jumped on board the social media campaign as did many celebrites and ‘big names’ in Geelong.
During the campaign period, there was a clear spike in website traffic, as people searched for and became aware of the alarming one in four statistic.
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