Geelong Cats

━━ Casestudy

Digital Masterclass

The Geelong Cats Football Club is the leading professional AFL team in Geelong. The client is an established brand and club, promoting itself in all aspects of digital marketing including online and offline sales and digital and social media.

The Geelong Cats Football Club identified the challenges that changing technology, consumers and social media has on business, but they were unsure of how to tackle this ever-changing and developing problem.
That’s where we came in to help.

The Challenge

Geelong based start-up FormFlow developed a revolutionary bending process for corrugated sheeting. But there was a chink in their go-to-market plan: they didn’t know their customers. This threw up questions that laddered all the way back to the factory floor: who is the market, what are the drivers of demand and how should FormFlow apply their technology? 

The Solution

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The digital landscape

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Digital media framework and objectives

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Digital evolution and revolution

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Google - SEO and AdWords

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Social media trends

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Role of 'new'digital channels vs traditional channels

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How businesses and brands use digital

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Facebook ads - audience targeting, Facebook and Instagram ads

The Result

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Jess:

Was a wonderful course, really engaging and insightful and provided us with many ways to develop in the Digital World! Really enjoyed it.

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Adrianna:

Matt was highly engaging and kept the group interested the whole time. Explained things thoroughly when asked and also able to go back to lameman terms when we didn’t understand. Would love to continue to day 2.

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David:

The program was helpful in getting my head around all available ad options and delivery channels.

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Sarah:

Great detail of information covered all aspects of digital marketing platforms. Provided information on where consumers are at and where investment should be made for future.