Marketing powered by Human Centred Design


Outline for the Workshop:

  • What is Human Centred Design
  • The HCD & digital marketing toolkit
  • Research and surveys – your best friend
  • Shifting your thinking around customers – empathy and great marketing
  • Minimum Viable Product and your digital footprint
  • Learn how to test and learn
  • Agency templates and tips

About Matt, our Trainer: 

Matt is a highly experienced and respect digital marketer.  Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.  After a 10-year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.  Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing campaigns, finding insights from data and training marketing teams.

What you’ll learn:

  • Better understand your customers and their emotional drivers
  • Learn marketing strategies to connect with your customers
  • Learn design thinking/ human centred design basics plus access a range of toolkits
  • In a world of IOS 14 and digital marketing becoming more difficult, learn how to cut through the noise
  • Build your confidence and innovate your marketing approach
  • We’ll discuss strategies as well as practical applications to get you moving

Who should attend:

  • Marketing Managers & Marketing Teams
  • Business Owners
  • University Graduates / Interns

In stock


Improve your marketing with Human Centred Design approaches.

Design thinking and human centred design have been buzzwords for some time now, you might have heard of them, you might even practice some of the processes, but rarely do we apply them to marketing strategies and campaigns. In a challenging economic climate and a cluttered digital marketing world our need to better connect with our customers.  Learn the latest trends around digital marketing and how empathy can transform your efforts.


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