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Google Analytics Practical Workshop

Start
March 16, 2021 9:00 am
End
March 16, 2021 12:00 pm
Address
Runway Geelong - West 9, Federal Mills Park, 33 Mackey Street, North Geelong 3215   View map

$180.00

Learn how to start tracking leads, conversions and your customers online behaviour. We’ll give you a hands-on tour of how to use Google Analytics across Audience, Acquisition, Behaviour and Conversions. At the end of the session you’ll have the knowledge and skill to identify insights, put measures and tracking in place to better understand your marketing activity and set process for future analysis.  See more indepth details below.

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Training Details

What is covered:

  • Understanding Google Analytics for beginner through to intermediate
  • Common terminology
  • Account setup
  • Event tracking
  • Goal Setup
  • Campaign tagging
  • Best practice for SMEs and Brands
  • Hands on exercise across – Audience, Acquisition, Behaviour and Conversions
  • Agency tips and tricks

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates