Training Details
What is covered:
- The latest digital and social media trends
- Organic vs Paid search
- Understanding where Google Ads, the Google Display Network and Google Shopping ads fit within a Marketing Strategy
- Defining marketing objectives
- Structuring Google Ads campaigns
- Understanding the Google Merchant Centre
- Hands-on experience setting up campaigns
- Understanding which platform best suits your strategies
- Learning what makes ‘good ads’
- Setting up the Google Tracking
- Reporting and Analysis via Google Analytics
- Optimisation methods, tools and tips
What you’ll need:
- Your laptop
- All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.
Who are our training sessions for?
- Marketing/Brand/PR Managers and Coordinators
- Digital Marketing Managers and Coordinators
- Small – medium sized business owners
- Start-up founder
- Marketing students/graduates
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