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Google Ads Practical Workshop

May 13, 2021 9:00 am
May 13, 2021 12:00 pm
Runway Geelong - West 9, Federal Mills Park, 33 Mackey Street, North Geelong 3215   View map


Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend. We cover Google Ads (text ads and display), setting up the Google Merchant Centre and running Google Shopping Campaigns.

The session is practical, and all participants will walk out of the room with a documented Google Ads strategy, as well as a Google campaign set up and ready to go. Come along, learn agency insider tips and start running effective Google Ads for your business.  See more indepth details below.

In stock


Training Details

What is covered:

  • The latest digital and social media trends
  • Organic vs Paid search
  • Understanding where Google Ads, the Google Display Network and Google Shopping ads fit within a Marketing Strategy
  • Defining marketing objectives
  • Structuring Google Ads campaigns
  • Understanding the Google Merchant Centre
  • Hands-on experience setting up campaigns
  • Understanding which platform best suits your strategies
  • Learning what makes ‘good ads’
  • Setting up the Google Tracking
  • Reporting and Analysis via Google Analytics
  • Optimisation methods, tools and tips

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates


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