Facebook and Instagram Advertising Workshop (via Zoom)


Learn how to develop Facebook & Instagram advertising strategies, design campaigns, set up tracking to measure campaign outcomes, and maximise return on advertising spend.

The session is practical, and all participants will walk out of the room with a documented ads strategy, as well as a campaign set up and ready to go. Come along, learn agency insider tips and start running effective ad campaigns today for your business.

In stock



An introduction to Digital Marketing and Facebook & Instagram Ads

  • What Australians are doing online – the latest trends
  • How is social media changing, and how that effects marketing
  • Where do Facebook & Instagram ads fit within a strategy

How to plan, build and run campaigns 

  • Defining marketing objectives
  • The targeting capability
  • Hands on experience setting up campaigns
  • Understanding which type of campaign
  • Which ad unit is best for your campaign
  • What makes good ads
  • Setting up the Facebook Pixel
  • How to track more than clicks

How to optimise and make sure campaigns are working 

  • Campaign metrics and terminology
  • Useful tools
  • How to get results
  • Agency tips
  • Using Google Analytics to monitor campaigns

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

    • Marketing/Brand/PR Managers and Coordinators
    • Digital Marketing Managers and Coordinators
    • Small – medium sized business owners
    • Start-up founder
    • Marketing students/graduates



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