Digital Marketing Strategies for Small to Medium Businesses (via Zoom)

$250.00

Learn effective Digital Marketing strategies for your business to ensure you stay ahead of the competition and make a positive impact online. Getting to know your customers and where they spend their time online can be tricky, so we’ll help you with a range of tools to ensure you reach the right customers, with the right content on the right platforms.

What You’ll Learn:

  • How to develop Facebook & Instagram advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.
  • How to build your brand on LinkedIn by understanding the basics. Learn how to stand out with content amplification, how to use LinkedIn as a sales tool, understanding keywords and your profile, creating and growing company pages, campaign setup, audience targeting and other useful tools.
  • How to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend. We will show you how to set up Google Merchant Centre and Google Shopping Campaigns.
  • How to track leads & conversions and better understand your customers online behaviour by using Google Analytics. We’ll teach you the knowledge and skill to identify insights, put measures and tracking in place to better understand your marketing activity and set process for future analysis.

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Small – medium sized business owners
  • Start-up founder

In stock

Description

Learn effective Digital Marketing strategies for your business to ensure you stay ahead of the competition and make a positive impact online. Getting to know your customers and where they spend their time online can be tricky, so we’ll help you with a range of tools to ensure you reach the right customers, with the right content on the right platforms.