Digital Marketing Fundamentals Workshop – Full Day (will run via Zoom if Covid restrictions apply)

Learn practical tools to better understand all areas of Digital Marketing, including creating an online presence, optimising content for search engines, using social media platforms, as well as monitoring and improving campaigns using data/analytics.

What You’ll Learn:

• What Australians are doing online – the latest trends
• Common digital terminology
• The roles of digital channels vs traditional: data driven
• How businesses and brands use digital
• How to set objectives for digital media
• SEO basics
• Paid Search (Google Ads) basics
• Pay Per Click Advertising – Facebook, Instagram, Google & LinkedIn
• Intro to marketing models & funnels
• Setting up tracking and effective campaigns
• How to develop a digital marketing strategy
• Google Analytics basics and measuring success.

Outcomes:

• Increased confidence in discussing digital
• Better understanding of all digital channels and their strengths/ weaknesses
• Removing barriers and fear factors
• Building rounded digital marketers
• Building businesses and individuals digital marketing capability for business growth

What you’ll need:

• Your laptop
• All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

• Marketing/Brand/PR Managers and Coordinators
• Digital Marketing Managers and Coordinators
• Small to Medium sized business owners
• Start-up founder
• Marketing students/graduates