Digital Marketing Fundamentals – Two Day Intensive

Runway Geelong - West 9, Federal Mills Park, 33 Mackey Street, North Geelong 3215   View map


Join us for a two day Digital Marketing masterclass. Running from 9am to 12:30 across two days – 26th and 27th May 2021.

This workshop will provide you with the fundamental elements to kickstart your marketing initiatives with actionable skills to implement in your business.  See more indepth details below.

In stock


Training Details

Our digital fundamentals training session will give you practical tools to better understand digital marketing for a small business, right through to marketing managers wanting to broaden their knowledge base. You will learn:

  • What Australians are doing online – the latest trends
  • Common digital terminology
  • The roles of digital channels vs traditional: data driven
  • How businesses and brands use digital
  • How to set objectives for digital media
  • SEO basics
  • Paid Search (Google Ads) basics
  • Pay Per Click Advertising – facebook, google & Linkedin
  • Intro to marketing models & funnels
  • Setting up tracking and effective campaigns
  • How to develop a digital marketing strategy
  • Google Analytics basics and measuring success.

Digital Fundamentals Outcomes:

  • Increased confidence in discussing digital
  • Better understanding of all digital channels and their strengths/ weaknesses
  • Removing barriers and fear factors
  • Building rounded digital marketers
  • Building businesses and individuals digital marketing capability for business growth

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates


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