Digital Marketing Fundamentals – One Day Short Course – 25 October 2018

$680.00

This short course will provide you with the fundamental elements to kickstart your marketing initiatives with actionable skills to implement for immediate impact.

7 in stock

Description

Our digital fundamentals training session will give you practical tools to better understand digital marketing for a small business, right through to marketing managers wanting to broaden their knowledge base.

You will learn:

  • What Australians are doing online – the latest trends
  • Common digital terminology
  • The roles of digital channels vs traditional: data driven
  • How businesses and brands use digital
  • How to set objectives for digital media
  • SEO basics
  • Paid Search (AdWords) basics
  • Pay Per Click Advertising – facebook and google
  • Intro to marketing models
  • Content Marketing basics and strategy
  • How to develop a digital marketing strategy

 

Digital Fundamentals Outcomes:

  • Increased confidence in discussing digital.
  • Better understanding of all digital channels and their strengths/ weaknesses.
  • Removing barriers and fear factors.
  • Building rounded digital marketers
  • Building businesses and individuals digital marketing capability >>business growth

Lunch, morning and afternoon team provided.

Please contact us if you have any questions at matt@arthurst.com.au.au or 0448 831 922.

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