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Digital Marketing for eCommerce

Start
March 17, 2021 9:00 am
End
March 17, 2021 12:00 pm
Address
Runway Geelong - West 9, Federal Mills Park, 33 Mackey St, North Geelong 3215   View map

$180.00

Master digital marketing strategies for your eCommerce business. In this fast paced training session we’ll cover running conversion driven marketing campaigns across social media and google.  See more indepth details below.

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Training Details

You will learn:

  • Basic digital marketing tactics
  • Common digital terminology
  • Adding conversion tracking for Woo Commerce, Shopify and other common eCommerce platforms
  • Developing “in-channel” marketing funnels
  • Overview of Google Merchant Centre and Facebook Catalog
  • Metrics to track and what the hell is ROAS
  • Remarketing and best practice campaigns

Outcomes:

  • Increased confidence in discussing digital.
  • Better understanding of all digital channels and their strengths/ weaknesses.
  • Removing barriers and fear factors.
  • Building rounded digital marketers
  • Campaigns that deliver positive Return On Ad Spend

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates

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