You will learn:
- Basic digital marketing tactics
- Common digital terminology
- Adding conversion tracking for Woo Commerce, Shopify and other common eCommerce platforms
- Developing “in-channel” marketing funnels
- Overview of Google Merchant Centre and Facebook Catalog
- Metrics to track and what the hell is ROAS
- Remarketing and best practice campaigns
- Increased confidence in discussing digital.
- Better understanding of all digital channels and their strengths/ weaknesses.
- Removing barriers and fear factors.
- Building rounded digital marketers
- Campaigns that deliver positive Return On Ad Spend
What you’ll need:
- Your laptop
- All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.
Who are our training sessions for?
- Marketing/Brand/PR Managers and Coordinators
- Digital Marketing Managers and Coordinators
- Small – medium sized business owners
- Start-up founder
- Marketing students/graduates