Data Driven Marketing Workshop (via Zoom)


Would you like to learn more about your customers online behaviour?  During this workshop we’ll explore the best methods and tools to help you analyse and fully understand your audience, so you’ll be able to optimise your conversion rate like you’ve never done before!

At the end of the workshop you’ll have the knowledge and skills to identify insights, put measures and tracking in place to better understand your marketing activity and set processes for future analysis.


In stock


What is covered:

  • Understanding Google Analytics for beginner through to intermediate
  • Common terminology
  • Account setup
  • Event tracking
  • Goal Setup
  • Campaign tagging
  • Best practice for SMEs and Brands
  • Hands on exercise across – Audience, Acquisition, Behaviour and Conversions
  • Agency tips and tricks

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small – medium sized business owners
  • Start-up founder
  • Marketing students/graduates