Content Marketing Strategy Bootcamp

Runway Geelong - West 9, Federal Mills Park, 33 Mackey Street, North Geelong 3215   View map


The first step to getting a leg up on the competition and actively engaging your audience is to have a solid, smart content marketing strategy in place.  In this workshop you will learn the basics about what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy.  We’ll also explore some examples of effective content marketing strategies.


In stock


Training Details

What is covered:

  • Understanding Content Strategy
  • Identifying Strategic Goals
  • The Discovery Phase
  • Workflows and Governance

What you’ll need:

  • Your laptop
  • All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.

Who are our training sessions for?

  • Marketing/Brand/PR Managers and Coordinators
  • Digital Marketing Managers and Coordinators
  • Small to Medium Businesses already confident with Social Media