Take your digital marketing to the next level with an advanced workshop covering everything you need to enter the digital marketing space with confidence.
What is covered:
- Update on digital use across Australia
- The state of marketing; 2021 trends and the future
- Devising an effective measuring system – website & campaign tracking
- Defining your objectives
- Advanced user targeting and data sets
- Creating audience groups and nurture segments
- The state of marketing automation
- Agency tips and tricks
What you’ll need:
- Your laptop
- All the passwords to your social and digital media accounts – in particular, Facebook, Instagram, Google Ads and your website platform.
Who are our training sessions for?
- Marketing/Brand/PR Managers and Coordinators
- Digital Marketing Managers and Coordinators
- Small – medium sized business owners
- Start-up founder
- Marketing students/graduates