inbound vs outbound marketing

Many professional services businesses still rely on outgoing marketing practices to generate leads and promote their brands.

Unless you’ve been living in a cave for the past 10 years you will know that consumers have changed, with the rapid growth of connectivity, technology and mobile devices, consumers are no longer engaged in traditional media and most gather information and consume media via digital means. What does this mean for your business? If you currently invest heavily in TV, print, cold calling or otherwise, you may be missing out on a large segment of clients. The chicken has not only flown the coup, it’s about to be someone’s dinner. Your marketing spend may not be aligned to where consumers are spending their time.

WHAT IS INBOUND MARKETING?

Inbound marketing is a term used to define any marketing activity that generates inbound enquiries or leads. Most brands do this by creating unique, interesting (although sometimes not) content that consumers and clients find useful or informative. Anything that will help with their purchase decision or make their life a little easier. Then, it’s simply a matter of working out which channels the content is best placed on. And that’s all there really is to it. Content marketing can be easy and low cost. For more information about how to start engaging your customers with content marketing, speak to us today.