Optimisations & Intelligence

Make your digital work smarter

SEO, data, user experience and custom AI that keep improving your results

The best results come from constant improvement. This is where we make your marketing and digital work harder: getting you found in search, understanding what your data is telling you, refining the experiences people have with you, and putting AI to work on real business problems. Practical, measurable and always human-centred.

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How we can help

Custom AI Solutions

Bespoke AI applications, copilots, agents and chatbots that automate work and lift productivity, built around your business. New to AI? Start with an AI discovery workshop.

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SEO

Get found on Google and in AI answers, with a strategy that turns visibility into quality traffic.

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User Experience (UX) Optimisations

Improve the journeys people take through your site, so more of them convert.

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Data & Analytics

Turn your data into clear insight and better decisions, with measurement and dashboards you’ll actually use.

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Why Arthur St

Helping you find clarity in a space that thrives on confusion

Strategy before tactics

We don’t jump straight to campaigns. Every engagement starts with a workshop so the plan is grounded on insight, not guesswork.

We’ll teach you, not just do it for you

Alongside our agency services, we run training sessions to help build real, practical skills.

Based in Geelong, working Globally

What started in Geelong has grown into partnerships with businesses, organisations and individuals across Australia and beyond.

Outcome focused, always

No vanity metrics. We’re focused on measurable growth and real behaviour change, because if we’re not moving the needle for your business, we’re not doing our job.

Latest Work

We’ve roasted up some digital magic! Optimisations are great on their own, but when they blend with our creative beans and our caffeinated clients, it’s an energising brew.

Grab your favorite mug because we’re about to spill the beans on our latest work!

Barwon Education Consultant (BEC)

Custom AI Solutions

Bendigo Bank

SEO

Brands we love working with

Related Services

Strategy

Define your audience, positioning and plan, so every decision has a reason and a purpose. .

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Campaigns & Management

Paid campaigns and ongoing management that allows you to reach the right people and keep them coming back.

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Creative

Content, copy and design that tells your story and helps you to stand out.

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Get Started

Not ready to outsource?
Let’s upskill your team instead.

We get it, not every business wants to hand their marketing over. That’s why we run hands-on training sessions to help you and your team build real-world skills so you can manage your marketing with confidence, not guesswork.

See upcoming training sessions

Julie Parker

06:19 19 Sep 19

Thanks Chantelle and Arthur St Digital for an incredible WordPress workshop, where we gained useful tools to build and maintain our websites effectively.

Rachelle Arnott

00:20 15 Aug 24

Excellent information that was really well presented, very easy to understand too!I am looking forward to utilising canva to its full potential.

Erica

23:33 28 Aug 24

Fantastic Canva and content workshop. Very practical - we were all engaged and were able to take home new tips. 10/10 - highly recommend!

A Simple Wish Events

05:05 15 Aug 24

I attended a Canva and content creation session with Arthur St Digital and learnt so many valuable skills - the team were so knowledgeable, engaging, helpful and presented the topics very well. I look forward to looking out for more sessions to learn more valuable skills from this amazing team!read more

Ballroom Baby Geelong

05:20 02 Feb 22

I've had a few sessions with Matt now and he has helped improve our branding and digital marketing. It has paid off 10x over the last year and I look forward to learning more in the future!Thanks Matt!Zacread more

Susannah Hewitt

22:42 21 Sep 21

We undertook some digital training/upskilling with Arthur St Digital and Matt, the presenter, was very engaging and insightful. It was great to learn some tips and tricks and also the vast array of resources available to support our work in the digital space. Thank you!read more

Jai Nelis

02:59 17 Mar 23

Thank you Matt for the very informative and comprehensive workshop that I attended recently. I found Matt to be very welcoming and excited to share his knowledge with all of us in attendance. The next day Matt followed up with additional information which will greatly assist us in our quest to implement digital marketing programs in our business.A very professional presentation and I am hoping to attend further workshops from Matt in the future - I fully recommend these workshops to anyone wishing to learn more about the digital advertising world. Thank you again - Jai.read more

Lucy Wilson

06:18 26 Apr 23

The team at Arthur St Digital are always pleasure to work with. Their tailored training sessions always meet our specific needs and goals. Matt provides valuable insights and practical tips that we are able to apply immediately to improve our marketing efforts. Thank you for providing a space that allows us to ask questions freely - they really do embody the ethos that no question is a silly question.read more

Georgie Syddall

00:39 10 Aug 23

I recently attended a GA4 training session at Arthur Street led by Matt. All the trainers there not only displayed a deep understanding of the digital landscape but also excelled at simplifying complex topics, making them feel manageable. The team consists of experts in their field, and I highly recommend them to anyone seeking top-tier digital solutions or further training in the digital realm!!read more

Next Address

06:26 13 Dec 19

Attended a training session on Facebook Ads manager. Professional, engaging and thorough. Learnt heaps. Thanks Arthur St

Lyndal Box

03:09 21 Nov 19

Matt Cowdell is an excellent facilitator. The content he presented on "Posts with Purpose" was perfectly tailored to the small business owners in my group. Matt's insights about the best platforms and data sources suited all of our needs.read more

Geelong Business Excellence Awards

01:11 21 Nov 19

Matt at Arthur Street digital presented a 2 hour workshop on Social media and how to use it to our advantage. A fabulous presentation, easy to understand with lots of information that we will put to use. Highly recommended!read more

kernol89 .

03:08 03 Oct 19

I just spent two hours with Matt learning about Facebook advertising, social media marketing and SEO. In that 2 hours alone, I learnt more than I have in the entire time I've been running my own business. Thanks Matt! You're a starread more

Tess Cameron

06:06 30 Aug 18

The team at Arthur St Digital are professional, friendly, and very easy to work with. They have up to the minute knowledge on the very latest digital marketing techniques and they are always willing to go the extra mile for their clients. I couldn't recommend them highly enough!read more

Troop Employment

06:20 19 Sep 19

I have attended more than my share of workshops and this was by far the best. Thank you for making it not so scary

Vicki Pickett

02:57 31 Jul 19

Thanks Matt for the wonderful incite into the world of Social Media. Your talk was so interesting and gave us a direction to move into next in the marketing of our new business.Picks Perfect Cleaningread more

Cat McCarthy

05:35 26 Jul 19

I have attended two workshops now at Arthur St Digital and travel from Melbourne to attend them as I find Matt's presentations informative, and full of practical tips I can use in my business immediately. I feel so much more confident in my digital marketing practices due to Matt's assistance.read more

Bretts Jewellers

22:35 26 Jun 19

Matt and his team offer honest advice that is easy to understand and deliver a fantastic return on investment. Would definitely recommend and use in the future. Thanks team

Sarah Campbell

05:17 15 May 19

Thanks you for coming to our office to provide such a well presented and informative presentation about Google Advertising! We had a great time and left with a whole new understanding of how we can implement new strategies into our business and our clients businesses. Would highly recommend!read more

Vicky Mann

11:42 13 May 19

Matt offers realistic, genuine and grounded advice for businesses of all kinds (and budgets) to get their most out of their Google marketing activities. Providing a great pathway for achieving success using Google, Arthur Street has the know how and street smarts to make good things happen. Thanks so much for your time Matt & Co, we wouldn't hesitate to recommend your services. It's awesome working with you guys.read more

Clever Digital

23:41 05 Sep 18

Highly recommend Arthur St Digital for anyone wanting to level up their business.

Joanna McRae

05:57 30 Aug 18

Insightful, confidence-building and engaging marketing specialists.

Advance Chemicals

21:14 30 Aug 18

Friendly and helpful staff, with a great work ethic and deliver superb results.

Kate Dewey

22:05 05 Sep 18

Matt and the team ay Arthur St Digital are absolute experts in their field. If you're looking for a team who knows their stuff; supports their clients wholeheartedly through the entire digital marketing process; and delivers results-driven strategies - look no further than Arthur St Digital.read more

Aaron Brown

02:31 06 Sep 18

The team at Arthur St Digital have been a pleasure to partner and do business with. Prompt, efficient service is delivered by a team of great people and the improved results for our clients has been terrific. They have provided level of expertise we could not have achieved otherwise.read more

Daniela Finocchiaro

06:26 31 Aug 18

Attended some workshops with Matt and found him to be very knowledgeable but also importantly a great teacher. Also very happy with a comprehensive marketing strategy and valuable mentoring. Highly recommend Arthur St Digitalread more

John Wooldrage

21:56 13 Dec 19

Well presented, more time could/should be allocated to the physical creation of adv creation.Matt was very professional and related well with his audience.

Optimisations & Intelligence

Make your digital work smarter

SEO, data, user experience and custom AI that keep improving your results

How we can help

Custom AI Solutions

SEO

User Experience (UX) Optimisations

Data & Analytics