Digital Marketing Strategy
differentiate your brand
achieve your goals and increase your bottom line with a well-defined strategy
↟ digital marketing strategy.
Achieve your goals and increase your bottom line with a well-defined strategy.
Having a clear marketing plan across both digital and traditional marketing is vital for all businesses to be able to define target audience/s, business goals, brand differentiation and ultimately increase the bottom line.
Process
1. Plan
Set your objectives and identify your budget. What do you want to achieve?
2. Discover
Discover your audience and the process you plan to use to reach them.
3. Implement
Create ads, run campaigns, develop digital events and drive customers to your site.
4. Evaluate
Make changes and updates where necessary.
What we offer:
Marketing Strategy
Customer Journey Maps
Channel Plans
Messaging Assistance
Social Media Strategy
Content Strategy
Clear direction through a digital marketing strategy.
We’ll help to define your goals and formulate a custom marketing strategy to get you there. To do this, we need to understand your business and we take the time to get to know your product, service and customers.
By building a solid client relationship, we are able to effectively assemble the most efficient marketing method to hit the ground running when it’s rolled out.
Usually our digital marketing strategies start with a three hour workshop for us to better understand your business, then we work through a process to research and piece together the most effective strategy to exceed your goals.
Often our strategies include:
- Customer Journey Map
- Defined Customer Audiences Segments
- Strategies across Reach, Act, Convert and Engage pillars
- Advertising messaging
- Channel Plan and Budgets
- Action and Implementation Plan
we like coffee...
Drop us a line and let's discuss your business or project over a skinny vanilla chai turmeric latte...or whatever you prefer- it's on us.
brands that trust us.
Google Rating
Insightful, confidence-building and engaging marketing specialists.
Joanna McRae
05:57 30 Aug 18
The team at Arthur St Digital are professional, friendly, and very easy to work with. They have up to the minute knowledge on the very latest digital marketing techniques and they are always willing to go the extra mile for their clients. I couldn't recommend them highly enough!read more
Tess Cameron
06:06 30 Aug 18
Friendly and helpful staff, with a great work ethic and deliver superb results.
Advance Chemicals
21:14 30 Aug 18
Attended some workshops with Matt and found him to be very knowledgeable but also importantly a great teacher. Also very happy with a comprehensive marketing strategy and valuable mentoring. Highly recommend Arthur St Digitalread more
Daniela Finocchiaro
06:26 31 Aug 18
Matt and the team ay Arthur St Digital are absolute experts in their field. If you're looking for a team who knows their stuff; supports their clients wholeheartedly through the entire digital marketing process; and delivers results-driven strategies - look no further than Arthur St Digital.read more
Kate Dewey
22:05 05 Sep 18
Highly recommend Arthur St Digital for anyone wanting to level up their business.
Clever Digital
23:41 05 Sep 18
The team at Arthur St Digital have been a pleasure to partner and do business with. Prompt, efficient service is delivered by a team of great people and the improved results for our clients has been terrific. They have provided level of expertise we could not have achieved otherwise.read more
Aaron Brown
02:31 06 Sep 18
Matt offers realistic, genuine and grounded advice for businesses of all kinds (and budgets) to get their most out of their Google marketing activities. Providing a great pathway for achieving success using Google, Arthur Street has the know how and street smarts to make good things happen. Thanks so much for your time Matt & Co, we wouldn't hesitate to recommend your services. It's awesome working with you guys.read more
Vicky Mann
11:42 13 May 19
Thanks you for coming to our office to provide such a well presented and informative presentation about Google Advertising! We had a great time and left with a whole new understanding of how we can implement new strategies into our business and our clients businesses. Would highly recommend!read more
Sarah Campbell
05:17 15 May 19
Matt and his team offer honest advice that is easy to understand and deliver a fantastic return on investment. Would definitely recommend and use in the future. Thanks team
Bretts Jewellers
22:35 26 Jun 19
I have attended two workshops now at Arthur St Digital and travel from Melbourne to attend them as I find Matt's presentations informative, and full of practical tips I can use in my business immediately. I feel so much more confident in my digital marketing practices due to Matt's assistance.read more
Cat McCarthy
05:35 26 Jul 19
Thanks Matt for the wonderful incite into the world of Social Media. Your talk was so interesting and gave us a direction to move into next in the marketing of our new business.Picks Perfect Cleaningread more
Vicki Pickett
02:57 31 Jul 19
Thanks Chantelle and Arthur St Digital for an incredible WordPress workshop, where we gained useful tools to build and maintain our websites effectively.
Julie Parker
06:19 19 Sep 19
I have attended more than my share of workshops and this was by far the best. Thank you for making it not so scary
Troop Employment
06:20 19 Sep 19
I just spent two hours with Matt learning about Facebook advertising, social media marketing and SEO. In that 2 hours alone, I learnt more than I have in the entire time I've been running my own business. Thanks Matt! You're a starread more
kernol89 .
03:08 03 Oct 19
Matt at Arthur Street digital presented a 2 hour workshop on Social media and how to use it to our advantage. A fabulous presentation, easy to understand with lots of information that we will put to use. Highly recommended!read more
Geelong Business Excellence Awards
01:11 21 Nov 19
Matt Cowdell is an excellent facilitator. The content he presented on "Posts with Purpose" was perfectly tailored to the small business owners in my group. Matt's insights about the best platforms and data sources suited all of our needs.read more
Lyndal Box
03:09 21 Nov 19
Attended a training session on Facebook Ads manager. Professional, engaging and thorough. Learnt heaps. Thanks Arthur St
Next Address
06:26 13 Dec 19