Email Marketing Geelong
Helping You Turn Subscribers into Customers
Your most valuable audience is already in your inbox list.
Your email list is one of the few marketing channels you fully own. No algorithm changes, no rising ad costs, just a direct line to people who already know your business.
The challenge is using it well: sending the right message, to the right person, at the right time, without becoming noise they scroll past.
At Arthur St, we design and manage email marketing that people actually want to open. From welcome flows and abandoned cart sequences to campaigns and newsletters, we combine strategy, design and copywriting with platforms like Klaviyo and Mailchimp to build automations that work quietly in the background, generating revenue while nurturing real relationships with your audience.
Areas of expertise
- Klaviyo & MailChimp Flow & Template Setup
- Campaign Strategy & Calendars
- Automation & Triggered Sequences
- List Growth & Segmentation
- A/B Testing
- Performance Reporting
Latest Work
We’ve roasted up some digital magic! Email Marketing is great on it’s own, but when blended with our creative beans and our caffeinated clients, it’s an energising brew.
Grab your favorite mug because we’re about to spill the beans on our latest work!
University of Melbourne
Strategy, Paid Campaigns, Email Automation
Brett’s Jewellers
Paid Campaigns, Email Marketing
Brands we love working with
Our Process
A considered approach, from strategy to send.
Discovery & Audit
We review your current list, platform and past performance (or help you set up from scratch), and get clear on your goals.
Strategy & Segmentation
We map out the flows and campaigns that matter most for your business, and how your audience should be segmented to keep messages relevant.
Design & Copy
We design and write emails that reflect your brand and speak directly to your audience, built to be read, not skimmed past.
Automation & Setup
We build your flows and campaigns in Klaviyo, Mailchimp, or your platform of choice, with tracking in place so results are measurable from day one.
Test & Optimise
We test subject lines, content and timing, and use performance data to keep improving results over time.
Get Started
Frequently Asked Questions
What's the difference between email marketing and just sending newsletters?
A newsletter is one part of email marketing. A full strategy also includes automated flows like welcome series, abandoned cart reminders and post-purchase follow-ups, which often generate revenue with far less ongoing effort than one-off campaigns.
Which email platform do you work with?
We primarily work with Klaviyo and Mailchimp. Klaviyo tends to suit ecommerce businesses well, integrating closely with platforms like Shopify and WooCommerce, while Mailchimp is a strong fit for businesses focused on newsletters and simpler campaign needs. We’ll help you choose the right one, or work within whichever platform you’re already using.
How often should I be sending emails?
It depends on your industry, audience and content. Too infrequent and you’re forgotten; too frequent and people unsubscribe. We’ll help find the right rhythm for your business and test from there.
Do you write the email content, or do I need to provide it?
We can write everything from subject lines to full campaign copy, or work with content you provide. Either way, we’ll make sure it fits your brand voice and is optimised to be opened and clicked.
How do you measure success?
Beyond opens and clicks, we track what matters most: conversions and revenue generated from your emails and flows, so you can see the direct impact on your business.
Not ready to outsource?
Let’s upskill your team instead.
We get it, not every business wants to hand their marketing over. That’s why we run hands-on training sessions to help you and your team build real-world skills so you can manage your marketing with confidence, not guesswork.
