Build a ROI focused Digital Marketing Strategy

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewGetting strategic with your digital strategy. The purpose of any marketing investment is to drive sustainable growth - spending money that leads to a positive outcome. However, knowing exactly where, when, and how to do this isn't as clear cut as the end goal may seem. Implementing a results-driven digital marketing strategy sets a framework […]

$200.00

Intro to Customer Experience (CX) for your business or brand

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewAs the lines continue to blur between digital and physical experiences, and as many consumers prefer digital channels to engage, perhaps it’s time to adopt a Customer Experience (CX) framework and look to improve your Digital Marketing efforts.What you'll learnHow to better understand what your customers wantMapping your Customer JourneyUnderstanding and utilising your marketing dataUnderstanding […]

$200.00

Effective Marketing Tools

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewLearn about the most effective technology & tools to improve your marketingWhat you'll learnWhat is a marketing tool?The best tools that we use across: Strategy Web & Analytics Creative and Design Social Media Productivity Meet your trainerMatt Cowdell DirectorMatt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, […]

$85.00

Time Saving Digital Marketing

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewWe are proud to host as part of the 2022 Geelong Small Business Festival, providing local businesses the opportunity to increase their digital marketing skills and knowledge. Time Saving Digital Marketing Time is our greatest asset and most business owners and managers find it challenging to effectively market their business whist doing everything else you […]

$20.00

SEO Fundamentals Workshop

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewSEO can be confusing and unfortunately there isn’t a one-step solution to getting it right. In this practical workshop, we'll teach you the fundamendal steps that you can take to improving your website’s performance and searchability and improve your presence on Google.What you'll learnOverview of Search Engine Optimisation and some basicsSearch Engine ToolsConversion OptimisationRanking factors […]

$85.00

Advanced Facebook & Instagram Ads

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewAdvance & Elevate Your Meta Advertising Skills By now, you are well-versed in the world of Meta - paid Facebook & Instagram advertising. You understand the nuts and bolts of building and managing a campaign, but Mr. Zuckerberg is constantly throwing you curveballs that is killing your ROAS (return on ad spend) and confidence in […]

$85.00

UX Design Bootcamp

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewLearn how to complete a UX audit, customer research and best practice user experience techniques to optimise and/or build your website. What you'll learnHow to conduct user interviewsHow to perform a UX audit User Experience strategic frameworkBest practice checklistRecommended toolsHow to integrate website optimisations with marketing effortsMeet your trainerMatt Cowdell DirectorMatt is a highly experienced and respected […]

$200.00

eCommerce Digital Marketing Tactics

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewLearn effective strategies to drive ecommerce sales for your business or brand. We'll guide you through the basics of setting up "best practice" digital marketing to drive product sales and achieve a positive return on investment. Starting with ecommerce strategies and then becoming more practical as the workshop continues. We will guide you through both […]

$85.00

Understanding your Marketing Data – Google Analytics

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewLearn how to start tracking leads, conversions and your customers online behaviour.  We’ll give you a hands-on tour of how to use Google Analytics across Audience, Acquisition, Behaviour and Conversions. At the end of the session you’ll have the knowledge and skill to identify insights, put measures and tracking in place to better understand your marketing […]

$85.00

Email Marketing and Automation

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewWant to improve your email campaigns or get started with email marketing? In this practical training session, we'll showcase email campaign strategies, tools and platforms to build smarter, automated and more engaging emails.What you'll learnWhich email platform to useImprove the open rate and click through ratesUnderstand how to use data analysis to optimise email performanceBuilding […]

$85.00

Optimising Websites for Conversions

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewWhat you'll learnTo addMeet your trainerMatt Cowdell DirectorMatt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.After a 10 […]

$85.00

Learn Google Shopping Ads

Runway, Federal Mills 3 Mackey Street, North Geelong, Victoria, Australia

OverviewLearn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend. We will cover setting up the Google Merchant Centre and running Google Shopping Campaigns. The workshop is practical, and all participants will walk out of the room with a documented one-page Google Shopping ads […]

$85.00