Understanding your Marketing Data – Google Analytics


Learn how to start tracking leads, conversions and your customers online behaviour.  We’ll give you a hands-on tour of how to use Google Analytics across Audience, Acquisition, Behaviour and Conversions.

At the end of the session you’ll have the knowledge and skill to identify insights, put measures and tracking in place to better understand your marketing activity and set process for future analysis.

What you’ll learn

Understanding Google Analytics for beginners through to intermediate level

Account setup

Goal Setup

Best practice for SMEs and Brands

Common terminology

Event tracking

Campaign tagging

Hands on exercise across – Audience, Acquisition, Behaviour and Conversions

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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