Understanding your Marketing Data – GA4


Designed specifically for marketers, business owners, and analytics enthusiasts, this session will unlock the full potential of Google Analytics 4 (GA4), the latest evolution in Google’s analytics offerings.

Learn how to navigate the GA4 interface, set up custom reports, track user engagement, and understand the data that matters most to your business. Whether you’re transitioning from Universal Analytics or starting fresh, our experts will guide you through the process of leveraging GA4’s powerful features to gain actionable insights, improve your marketing strategies, and drive more effective business decisions.

Equip yourself with the knowledge to harness the power of GA4, make data-driven decisions with confidence, and elevate your marketing game. Join us to transform data into action and propel your business forward. Sign up today and take the first step towards mastering your marketing data with GA4!

What you’ll learn

Understanding GA4 for beginners through to intermediate level

Account setup

Events and Conversion Setup

Best practice for SMEs and Brands

Common terminology

Event tracking

Campaign tagging

Hands on exercise across – Audience, Acquisition, Behaviour and Conversions

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

Reserve my seat


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Understanding your Marketing Data - Aug 2024
$ 85.00
20 available

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