Overview
Productivity & Automation Workshop
A practical, hands-on session for anyone who wants to rank higher on Google and get found in AI search.
You’ll learn how to use Claude and its Cowork agent for the heavy lifting of SEO, from keyword research and content briefs to on-page optimisation and technical fixes, in a fraction of the usual time.
What you’ll learn
Best practice setup for Claude – Cowork
Claude Apps and Extensions for SEO
Keyword research and clustering in minutes
Writing briefs, page copy, titles and meta descriptions that rank
Running a content-gap analysis on your competitors
The basics of AI search visibility (GEO and AEO or whatever we call it this week!)
What you’ll take away
Fully setup Claude Desktop App and Cowork
A simple technical-SEO checklist you can reuse
The confidence to let AI handle the busywork
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
Read more
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Blank
Do I need advanced SEO knowledge?
No. Basic familiarity is helpful but not required.
Is this relevant if we’re still getting to know Claude?
Yes. This session is designed to help you start smart.