SEO Fundamentals Workshop

Overview

SEO can be confusing and unfortunately there isn’t a one-step solution to getting it right.

In this practical workshop, we’ll teach you the fundamendal steps that you can take to improving your website’s performance and searchability and improve your presence on Google.

What you’ll learn

Overview of Search Engine Optimisation and some basics

Search Engine Tools

Conversion Optimisation

Ranking factors – practical tips to boost your Google Search rankings

Your Google Visibility – Google My Business

Meet your trainer

Matt Cowdell

Director

Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

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Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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