Learn Google Shopping Ads


Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.

We will cover setting up the Google Merchant Centre and running Google Shopping Campaigns.

The workshop is practical, and all participants will walk out of the room with a documented one-page Google Shopping ads strategy, as well as a Google Shopping campaign set up and ready to go.

Come along, learn agency insider tips and start running effective Google Shopping ads today for your business or brand.

What you’ll learn

The latest digital and social media trends

Understanding where Google Ads, the Google Display Network and Google Shopping ads fit within a Marketing Strategy

Structuring Google Ads campaigns

Hands-on experience setting up campaigns

Learning what makes ‘good ads’

Reporting and Analysis via Google Analytics

Organic vs Paid search

Defining marketing objectives

Understanding the Google Merchant Centre

Understanding which platform best suits your strategies

Setting up the Google Tracking

Optimisation methods, tools and tips

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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