As the lines continue to blur between digital and physical experiences, and as many consumers prefer digital channels to engage, perhaps it’s time to adopt a Customer Experience (CX) framework and look to improve your Digital Marketing efforts.
What you’ll learn
How to better understand what your customers want
Mapping your Customer Journey
Understanding and utilising your marketing data
Understanding Customer Experience and User Experience Basics
How to create a seamless digital experience and best practice
Marketing Tools and Tips
Meet your trainer
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Do you provide takeaway notes from the training?
Yes! You will receive the training notes after the session along with, any other relevant materials.