Time Saving Digital Marketing


We are proud to host as part of the 2022 Geelong Small Business Festival, providing local businesses the opportunity to increase their digital marketing skills and knowledge.

Time Saving Digital Marketing

Time is our greatest asset and most business owners and managers find it challenging to effectively market their business whist doing everything else you need to do.

During this workshop we’ll cover the basics of an effective digital marketing strategy and we’ll help you focus on what will have the most impact. Plus, we’ll give you practical tips you can apply to your marketing efforts.  Each business that registers will also receive a digital marketing audit with a number, recommendation and checklist.

This workshop is aimed at:  

  • Small to medium sized Business Owners
  • Marketing Managers & Coordinators
  • Marketing Students/Graduates

What you’ll learn

Effective Digital Strategies for Small Business

Introduction to the Marketing Funnel and Customer Jouney Mapping

Practical Tips for Social Content and Facebook/ Instagram ads

Setting up for Success – choosing the right metrics

Practical Tips for SEO & Google Ads

Time saving Marketing tools

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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