Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.
The workshop is practical, and all participants will walk out of the room with a documented one-page Google ads strategy, as well as a Google campaign set up and ready to go.
Come along, learn agency insider tips and start running effective Google ads today for your business or brand.
What you’ll learn
The latest digital and social media trends
Understanding where Google Ads & the Google Display Network fit within a Marketing Strategy
Structuring Google Ads campaigns
Understanding which platform best suits your strategies
Optimisation methods, tools and tips
Setting up the Google Tracking
Organic vs Paid search
Defining marketing objectives
Hands-on experience setting up campaigns
Learning what makes ‘good ads’
Reporting and Analysis via Google Analytics
Meet your trainer
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Do you provide takeaway notes from the training?
Yes! You will receive the training notes after the session along with, any other relevant materials.