Learn how how to utilise Artificial Intelligence (AI) within your business. In this practical session we’ll guide you through the basics of AI, Machine Learning and Language Models. We’ll cover the benefits that AI driven tools can add to your business and discuss how to get started.
We’ll showcase practical steps for implementing AI solutions to enhance efficiency, innovation, and competitiveness. Attendees will explore the fundamentals of AI, understand its impact on various business functions, and learn how to develop an AI adoption strategy tailored to your unique business needs. Whether you’re looking to optimise operations, enhance customer experiences, or drive data-driven decision-making, this session will provide you with the knowledge and tools to start your AI journey.
Who Should Attend:
- Business Owners
- Marketing Coordinators/ Managers
What you’ll learn
Introduction to AI for Business
Assessing AI Readiness
Building AI Capabilities
Creating a Roadmap for AI Adoption
AI Use Cases
Ethical and Legal Considerations
Meet your trainer
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Do you provide takeaway notes from the training?
Yes! You will receive the training notes after the session along with, any other relevant materials.