GA4 – Marketing Measurement


Discover the power of Google Analytics (GA4) and how it can provide valuable insights to aid in achieving your marketing goals. Understand the core measurement capabilities within Analytics that can highlight the effectiveness of your digital marketing strategies, and assist in maximising your returns.

By completing this foundational course on GA4, you will be equipped to:

– Explore the Advertising workspace within your Analytics account
– Understand how Analytics employs data and modeling to meet your measurement requirements
– Implement conversions and audiences within Analytics to track and understand your business goals better

There will be a practical workthrough so attendees are asked to bring a laptop with access to Google Analytics. 

What you’ll learn

– GA4 Tour and Basics
– Best Practice Setup and migration from Universal Analytics
– Digital Analytics to Understand your Marketing Data
– Measure what Matters with Conversions
– Understanding Credit and Attribution
– Group Valuable Customers with Audiences
– Analytics and Links to Campaign Platforms – Google Ads

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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