Facebook & Instagram Ads

Overview

Take the first (or next) steps in building your paid social ads knowledge base.

The world’s second largest ads platform can be a daunting place – and knowing where to start is often the biggest barrier for inexperienced marketers.

Building a structured foundation of real skills and knowledge is key to elevating your ads craft, both creatively and technically.

In this practical workshop, you’ll learn the fundamentals of the platform, while developing your understanding of how to construct digital ads with impact.

Our goal is for you to drop the ‘beginner’ label by the end of the session and utilise your knowledge base to create powerful Facebook & Instagram ads campaigns in your own team or business.

What you’ll learn

The latest digital and social media trends

Defining marketing objectives

Hands-on experience setting up campaigns

Setting up the Meta Pixel

Optimisation methods, tools and tips

Where Facebook & Instagram ads fit within a Marketing Strategy

Understanding the targeting capability

Learning what makes ‘good ads’

Reporting and analysis via Google Analytics (GA4)

Meet your trainers

Hannah Charnock

Digital Marketing Specialist- PPC Lead

Hannah has 8 years of experience working within the Tourism and Retail Management industries.  A naturally curious thinker with a passion for all-things digital, Hannah’s experience includes digital strategy, content creation, retention marketing, & event management.

Ethan Vines

Digital Marketing Specialist

Our in-house comedian with a degree in communications, Ethan is an agile and adaptable marketer with a passion for helping clients reach their full potential through innovative and creative marketing solutions.

Frequently asked questions

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Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

Reserve my seat

Tickets

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Facebook and Insta Ads May
$ 85.00
12 available

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