Overview
Take the first (or next) steps in building your paid social ads knowledge base.
The world’s second largest ads platform can be a daunting place – and knowing where to start is often the biggest barrier for inexperienced marketers.
Building a structured foundation of real skills and knowledge is key to elevating your ads craft, both creatively and technically.
In this practical workshop, you’ll learn the fundamentals of the platform, while developing your understanding of how to construct digital ads with impact.
Our goal is for you to drop the ‘beginner’ label by the end of the session and utilise your knowledge base to create powerful Facebook & Instagram ads campaigns in your own team or business.
What you’ll learn
The latest digital and social media trends
Defining marketing objectives
Hands-on experience setting up campaigns
Setting up the Facebook Pixel
Optimisation methods, tools and tips
Where Facebook & Instagram ads fit within a Marketing Strategy
Understanding the targeting capability
Learning what makes ‘good ads’
Reporting and analysis via Google Analytics
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
Read more
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
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Do you provide takeaway notes from the training?
Yes! You will receive the training notes after the session along with, any other relevant materials.