Overview
Practical Meta Ads Workshop
This hands-on workshop shows you how to build structured Meta campaigns that align with clear objectives. We walk through targeting, creative, tracking, and optimisation in plain English. You won’t just learn theory, you’ll actively set up campaigns and understand how to evaluate them.
You’ll leave knowing how to run ads confidently and measure results properly.
What you’ll learn
What you’ll take away
Meet your trainer
Hannah Nicholson
Digital Marketing Specialist – PPC
Hannah Nicholson is a Digital Marketing Specialist and PPC Lead at Arthur St, combining hands-on digital marketing expertise with a passion for helping businesses build confidence and capability. Drawing on experience across tourism, retail and service-based industries, Hannah delivers practical training and guidance that helps teams better understand digital channels, make informed decisions and drive meaningful business outcomes.
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After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.