Email Marketing and Automation

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Overview

Want to improve your email campaigns or get started with email marketing?

In this practical training session, we’ll showcase email campaign strategies, tools and platforms to build smarter, automated and more engaging emails.

What you’ll learn

Which email platform to use

Improve the open rate and click through rates

Understand how to use data analysis to optimise email performance

Building your email database

How to write great subject lines

Basic automations to save you time

Meet your trainer

Matt Cowdell

Director

Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

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Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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