eCommerce Digital Marketing Tactics


Learn effective strategies to drive ecommerce sales for your business or brand. We’ll guide you through the basics of setting up “best practice” digital marketing to drive product sales and achieve a positive return on investment.

Starting with ecommerce strategies and then becoming more practical as the workshop continues. We will guide you through both marketing theory and practical (hands on) aspects of setting up product focused campaigns across Google and Facebook/ Instagram. 

In this workshop we’ll help build your confidence and innovate your marketing approach.

What you’ll learn

eCommerce Platforms – Introduction for those looking to start

Google Shopping – How to setup Google Merchant Center

Facebook/ Instagram Ads – Product Focused

Campaign Optimisation and Increasing ROI

Tracking Product Sales and in UA and GA4

Instagram Shopping and trends

Search Optimisation for product pages

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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