Overview
Driving Online Sales with Clarity
Driving online sales requires more than running ads. It requires alignment between platforms, products, targeting, and customer experience.
This workshop breaks down practical tactics to help you increase online revenue. We focus on tools and strategies that support growth from Google Shopping and social commerce to email and product page optimisation.
You’ll leave with a clearer understanding of what drives conversions in eCommerce and how to prioritise your efforts.
What you’ll learn
Key eCommerce platforms and considerations
Understanding and segmenting your audience
Setting up Google Merchant Center and Google Shopping
Instagram Shopping fundamentals
Facebook Ads in a privacy-first environment
Product page search optimisation basics
Email marketing to drive repeat purchases
What you’ll take away
A clearer eCommerce growth framework
Practical next steps for your store
Confidence navigating shopping integrations
Ideas to improve product page performance
A more structured approach to online sales
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
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After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
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Is this suitable for new eCommerce businesses?
Yes. We cover foundational and growth-stage concepts.
Will this include technical setup?
We guide you through structure and process, with practical demonstrations.