Digital Marketing for Small to Medium Business


Learn effective Digital Marketing strategies for your business to ensure you stay ahead of the competition and make a positive impact online.

Getting to know your customers and where they spend their time online can be tricky, so we’ll help you with a range of tools to ensure you reach the right customers, with the right content on the right platforms.

What you’ll learn

What does a marketing strategy need to include

Setting a budget

How to use your data to inform your decision making

Goal setting for your brand/ business

What role Google, Facebook & Instagram (across both organic and paid) have in your strategy

How to keep your strategy on track

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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