Digital Marketing for Small to Medium Business


Learn effective Digital Marketing strategies for your business to ensure you stay ahead of the competition and make a positive impact online.

This dynamic workshop is designed to equip you with the essential skills and knowledge to navigate the digital landscape effectively. From understanding your audience and setting smart, achievable goals to mastering SEO, PPC, social media, and email marketing

Join us to discover how to craft compelling content, choose the right channels for your business, and analyse your online performance for continuous improvement. Whether you’re looking to enhance your online visibility, engage with your target audience more effectively, or boost your sales, we’ll provide you with actionable strategies and insights to achieve your digital marketing objectives.

What you’ll learn

What does a marketing strategy need to include

Setting a budget

How to use your data to inform your decision making

Goal setting for your brand/ business

What role Google, Facebook & Instagram (across both organic and paid) have in your strategy

How to keep your strategy on track

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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