Overview
Practical Strategy for Small to Medium Businesses
Digital marketing can feel overwhelming. There are too many platforms, too many opinions, and not enough clarity on what actually works for your business.
This full-day bootcamp brings everything together. You’ll learn how to build a clear, realistic marketing strategy that aligns with your goals, your budget, and your audience. We focus on practical decision-making, what to prioritise, what to ignore, and how to stay consistent.
You’ll leave with a structured marketing plan and the confidence to execute it.
What you’ll learn
An overview of inclusions in a strong marketing strategy
How to set realistic goals that guide decisions
How to allocate budget across channels
The role of Google, Facebook and Instagram (organic and paid)
How to use data to guide decisions (without overcomplicating it)
How to stay consistent and keep your strategy on track
What you’ll take away
A clearer marketing direction
A structured, documented strategy outline
A better understanding of which channels suit your business
Confidence to prioritise and simplify
Practical tools to review and refine your approach
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
Read more
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Blank
Is this for beginners or experienced marketers?
Both. It’s designed to clarify fundamentals and strengthen decision-making.
Will this be theoretical?
No. You’ll work on your own business throughout the day.