Overview
Planning Better Content That Actually Works
If your content feels inconsistent, rushed, or disconnected from results, this session is for you.
This workshop helps you create content with purpose. You’ll learn how to plan, create, and distribute content that aligns with your business goals and audience needs, without burning out or chasing trends. We’ll also show how AI tools can support your workflow without replacing strategic thinking.
You’ll leave with a clearer direction and a practical way to move forward.
What you’ll learn
How to clearly define audiences
What content actually supports business goals
How to plan content without overposting
How to choose the right formats and channels
How to use AI to support ideation and execution
How to measure what’s working (and what’s not)
What you’ll take away
A clearer content direction
A simple, repeatable planning framework
Content ideas you can action immediately
Less stress around what to create next
Confidence to prioritise and say no
Meet your trainer
Ethan Vines
Digital Marketing Specialist- Content Lead
Ethan has led creative brand and content strategies that have reached millions of people and driven tangible business outcomes for clients across diverse industries.
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With experience spanning high-level strategy through to hands-on content creation, Ethan's approach focuses on authentic storytelling and culturally relevant content that connects deeply with audiences. Working across all areas of digital marketing from paid channels to organic growth, Ethan also brings a holistic perspective on how effective creative strategy can generate sustainable growth for any brand.
Frequently asked questions
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Is this just for social media?
No. The principles apply to websites, email, and other channels.
Is this suitable for small teams?
Yes. The approach is designed to be realistic and sustainable.