Build a ROI focused Digital Marketing Strategy


Getting strategic with your digital strategy.

The purpose of any marketing investment is to drive sustainable growth – spending money that leads to a positive outcome. However, knowing exactly where, when, and how to do this isn’t as clear cut as the end goal may seem.

Implementing a results-driven digital marketing strategy sets a framework for success in both the short and long term. Defining what success looks like for your business both holistically and at a micro level is crucial to understanding the effectiveness of your marketing spend.

Join us for this interactive workshop, where you’ll get the real-life digital strategy tools, exercises, and techniques that we apply to our own clients.

Learn how to gain a deeper understanding of your customers and apply a digital strategy that drives your marketing potential and bottom line.

What you’ll learn

How to create an effective ROI digital strategy

How to design a customer persona and buyer journey for a target audience

What metrics to consider to measure success

How to identify a target audience and then attract this audience

How to create a content plan that attracts the target audience

Meet your trainer

Matt Cowdell


Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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