Overview
Practical Half Day Workshop
A fast-moving, hands-on tour of the best AI for marketing teams. We’ll cover Claude and its Cowork agent, AI design and content tools, and the automations that quietly save hours each week.
You’ll see how the pieces fit together and leave with a shortlist of tools and workflows worth adopting.
What you’ll learn
The standout AI tools for marketing, and what each is best at
Using Claude and its Cowork agent for writing, research and reporting
AI design and content tools for faster, on-brand creative
Automations that connect your apps and remove busywork
How to combine tools into simple, repeatable workflows
How to choose what is worth adopting, and what to skip
What you’ll take away
A shortlist of the best AI tools for your team
A set of ready-to-try workflows across writing, design and automation
Examples you can adapt to your own campaigns
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
Read more
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Frequently asked questions
Blank
Do I need advanced AI knowledge?
Will this suit our whole team?
Yes. It’s designed for marketing teams, and you can book by the seat or bring everyone. We tailor examples to the work your team does.