Overview
Make AI work for you.
In the morning, we’ll break down what AI actually is, where it fits in a business context, and how to think about it strategically without jargon or technical overwhelm. In the afternoon, you’ll start applying that thinking to your own business, identifying opportunities, testing ideas, and shaping practical next steps.
You’ll leave with clarity, confidence, and a realistic starting point for using AI in a way that supports how your business actually works.
What you’ll learn
How AI is being used in real businesses today
Where AI can genuinely save time, reduce cost, or improve outcomes
How to identify AI opportunities that align with your business goals
How to move from ideas to small, testable AI projects
What you’ll take away
AI Opportunity Areas: mapped to your specific business goals
Meet your trainer
Matt Cowdell
Director
Matt is a highly experienced and respected digital marketer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
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After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.
Chantelle Hall
Head of Experience & AI Strategy
Chantelle leads Arthur St Digital’s AI strategy with over 8 years at the agency. Her evolution from digital marketing to AI strategy happened naturally—driven by her focus on creating positive experiences and moments of delight.
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She looks at the big picture to identify improvements that connect back to bigger goals. Her expertise lies in bringing offline experiences online through understanding the customer journey and implementing strategic optimisations.
Over the past 18 months, Chantelle has moved into AI strategy because she sees artificial intelligence as a huge opportunity to help clients enhance experiences and work more effectively.
With a background in digital marketing and technical skills in UX design and website development, plus Cambridge certification in Data-Driven Customer Experience, Chantelle focuses on iterative AI implementation. Her human-centered approach ensures she designs solutions that deliver quick wins while building toward long-term strategic success.