Advanced Facebook & Instagram Ads

Overview

Advance & Elevate Your Meta Advertising Skills

By now, you are well-versed in the world of Meta – paid Facebook & Instagram advertising.

You understand the nuts and bolts of building and managing a campaign, but Mr. Zuckerberg is constantly throwing you curveballs that is killing your ROAS (return on ad spend) and confidence in your skills as a marketer.

In such a saturated advertising giant, understanding what a great ad campaign looks like has never been more important – yet never more difficult to achieve.

In this interactive training session, get all your advanced Facebook and Instagram questions answered:

  • How do we measure success in a post iOS 14 world?
  • How do we scale towards success?
  • How do we stay ahead of the constant updates?

What you’ll learn

Learn how to execute measurable and impactful Facebook & Instagram campaigns which drive ROAS and awareness for your business

Understand how bidding works, and learn strategies for getting the most out of your budget

Learn how to properly track your sales funnel, and leverage retargeting campaigns to increase conversions

Learn best practices for reporting, and areas of optimisation

Create engaging ads by discovering best practices for creative and copy

Gain a full understanding of all targeting capabilities, including Custom and Lookalike audiences

Integrate Facebook & Instagram with other marketing strategies to create a multi-channel marketing solution

Meet your trainer

Matt Cowdell

Director

Matt is a highly experienced and respected digital marketer.  Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

Read more

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.  It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency,  Arthur St.

Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.  Arthur St specialises in developing strategy, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Frequently asked questions

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Do you provide takeaway notes from the training?

Yes! You will receive the training notes after the session along with, any other relevant materials. 

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